Sentimental reasons: Often a family member had an Omega, therefore it means a lot to have that brand too. Or you’ve had one handed down, and don’t want to wear it too often, so you buy a newer one as a daily wearer.
Owning a piece of history: “You mean I can buy the same model watch that went to the moon? That they wore on the OUTSIDE of their space suits. The one you can clearly see in one of the most famous pictures of all time? (Aldrin taken by Armstrong)” Well, I just gotta get me one of those!!!” There can be a similar effect with military watches.
Collection bug: Once you get your first, many people, particularly men, get the urge to look for a similar one that may be a little different, or special in some way. Pretty soon you have a small collection. For some of us this bug can become a real obsession and those small collections grow to be very big.
Passing it down…ability: Knowing that your watch will easily outlive you and that your kids will be able to wear them, possibly share your appreciation, and possibly make them think fondly of you.
Comfort in knowing there is descent resale value: If you buy and wear carefully, you can get much of your money back on many of these watches.
Craziness: Some of us are just plain nuts…but we’re still nice people :-)
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